The PR Blog

Can one pair of shoes save a Company?  It all depends on whose feet the shoes are worn. The right feet can change the fortunes of a struggling brand and so too can a Political or Social ideology surge to popularity if its message is delivered from the mouth of the right person.

We say that it is a modern phenomenon, this brand recognition and marketing strategy that can see a complete transformation, seemingly overnight, from failure to success. The opposite is also true: Bad marketing decisions can see the destruction of a Company faster than a rat up a drainpipe. However, selling a brand is a very old concept. It is only the sophistication of the selling tools that has changed.

The Great Australian Dream. You work your arse off all of your life to make money to provide for your family, provide a home and ensure their future is secure. You pay your taxes and look back with no regrets: a life hard worked and life hard earned.

You didn’t go out for dinner, except for VERY special occasions and you went without that beer or new pair of shoes so that your kids would get to wear the school uniform and have the books that would afford them a sound education.

After years of graft, working long hours and slogging your heart out, you finally reach the end of the road: a freehold house, a secure future, well educated children and the promise of a well deserved and well earned treat.

The blatant and shameless authoritarian power of Government has just been publically played out across the world with no attempt to be subtle. 

It is the Truth that is on trial here. Not Julian Assange. Just as it was and is with Tommy Robinson. When Journalists and Citizen Journalists are arrested for doing their job, one has to wonder who is wagging the dog.

Whoever the Master is, holds the life of Julian Assange and the Life of Truth in their hands. That is a chilling prospect. 

All over the western world, we are seeing the faces of entire Nations, the history and the future undergo a complete makeover. It is not being done with lipstick, cosmetics or skin treatments at a day spa. It is a surgical transformation. A completely new face.