Back in January, Gillette decided to destroy its brand.
We have an old family saying " Whose bright idea was this ? " when something goes terribly wrong. And there must be a few people at Gillette now saying that phrase as the company announces an $8 billion loss in the second quarter.
At the time, it seemed a crazy idea: make an ad that attacks all those that buy your product. Tell them that they are nasty brutes who need to stop being sexist bullies.
Within days of the release of the " Woke " ad, it received over 600,000 downvotes. It now sits at in excess of 1.5 million.
My question is this : Why the hell do these companies insist on alienating and insulting their customers in order to appease a small minority who probably don't buy their products anyway?
.
Read more: Whose bright idea was this?
A boomerang is an ancient weapon created by Australian Aboriginal ( Indigenous ) People. It was a hunting weapon. If it hit its target, the prey and the boomerang could be used for the future. In the case of the prey for food, clothing and in the case of the weapon, to be recycled to use again.
If, on the other hand, the weapon missed its target, it would come back to wait until it could be hurled in the future to harvest its prey.
Trump is a master boomerang hurler. He throws them out and sometimes hits and sometimes misses. But he always knows his target. When he misses, the prey, whether it be a kangaroo, a snake or a wayward lizard, he will always know that it was nearly a victim and it feels fear of the next attack.
The ” missed kangaroo “ feels the presence of the mighty warrior that stalks it; the shadow that follows it and tries to hide in caves and gullies. But it can never rest easily for fear that the boomerang slayer is close behind. Ready to launch the shot that will kill it or , worse stun it.
The stun is the worst shot. The prey is still alive and fully aware that it is about to be vanquished. No, death is preferable to stunning. At least death is a quick kill. But to stun you? ? To stun is actually terror: to come back to consciousness and see the eyes of your hunter staring at you and ready – not to kill you, but to torture you.
Read more: Trump and Boomerangs – a story of the hunter and the hunted.
This article was written back in May by one of my writers, Raymond F Peters. It is worth re posting in light of what Jacinda Ardern has done in Australia and indeed, throughout the world, since that time in May.
New Zealand did NOT vote for Jacinda Ardern. The New Zealand People did NOT vote for a Socialist regime. Winston Peters, the biggest hypocrite in New Zealand history, betrayed his country and himself. He ought to hang his head in shame and the New Zealand public need to call him out for who he is: a Traitor.
With Ms Ardern's visit to Australia and telling the Australian People and Scott Morrison how it should be done, she has a cheek. She has destroyed the Anzac Spirit and created a terrible rift between Family.
And it would not have happened without Winston Peters.
.
A small, isolated nation at the bottom of the world. A Nation that prides itself on multicultural acceptance.
What better place to do an experiment… to see how long it would take to overthrow a Nation. Well, with the right so called leader in place, it took 4 MONTHS.
Internet is censored; guns being removed; people being put in prison for using social media; 4 MONTHS.
It certainly makes you wonder... in four short months an entire country has been overthrown.
Not bad when you think about it. Miss Cindy, the Socialist, has made her keepers proud. But it gets worse.
.
I will never forget the Christchurch earthquake in February 2011. None of us will, of course. But one of the things that stands out in my mind was how quickly the USAR crew arrived from Australia. They were here by late afternoon, after the earthquake had struck just before 1.00pm. All I could think of that day was Thank You, Australia. You truly are, as always, our friends when we are in need.
That was over 8 years ago though, and it seems a lot has changed
I have not written an article for some days now. I have been in shock at what happened to Tommy Robinson and have been contemplating the ramifications for us all. Particularly for those of us who blog.
This is a dark time for Tommy and a dark time for all of us. We are frightened of speaking out. If we are not, we should be.
I belong to the group that is fearful of expressing my views. I don’t want a visit from the cops and extended stay in “ The Big House. “ Which I am guessing is their intention: to make us so scared that we dare not speak our minds.
Read more: If you are too scared to jump you will just stand still
The lost story of outrage that is about to surface.
With the arrest of Jeffrey Epstein and the focus on nxivm , we are in a situation that is about to blow the world asunder. Nxivm, a marketing company... that just happens to have links to sex cults...
This whole business of the arrest of Jeffrey Epstein is Pizzagate. That thing we all heard of and did not want to believe. That subject that was so horrific that none of us wished to even delve into.
But delve into it we must.
No one is doing anything to combat the filth of pedophilia, prostitution of morals and integrity and ethic. No one. Except Trump. The rest of them are selling out to corporate greed and self gratification. Trump has sufficient money that he can take the moral high ground. Thank God. When a person cannot be bought, he is dangerous. That is why they want to bring Trump down.
When I was a kid, we used to play a game called “ stacks on the mill “. It essentially meant that a kid would lie down and the rest of us would jump on and form a pyramid and chant “ stacks on the mill, more on still “ until the pile of kids collapsed and the poor kid at the bottom of the stack would be able to breathe again. To the best of my knowledge, it referred to the collapse of a mill stack or chimney which would be destroyed under its’ own weight.
It was a great game to play – unless you were the poor bugger at the bottom of the stack.
It reminds me of what is happening in the world today with world population and the importation of “ refugees “ and economic migrants from Third World Nations.
We are the poor bugger at the bottom of the stack and soon, we will collapse from the sheer weight of numbers. But, when it was my childhood game, it was game over. Today, it is the start of the game.
The current immigration from other countries to our countries is unsustainable. We cannot ever be robust enough to withstand the sheer pressure of the weight of numbers that is overwhelming us. Is that what “ they “ want?
The Israel Folau saga just grows and grows. Like many of the most defining cases of modern history, what would otherwise have been a storm in a teacup – a Tennessee teacher teaching Darwin in biology, an Alabama secretary refusing to give up a seat on a bus – the Folau case just keeps snowballing, not least due to the dunderheaded bigotry of his opponents.
Rugby Australia could have just said that the social media posts of a private citizen are none of their business, even though their sentiment does not affect their organisation’s policy. Instead, spooked by corporate bullies and social media mobs, they applied the thumbscrews. In the face of spectacular blow-back, RA just keeps digging itself in deeper.
Here is another own goal by Rugby Australia. On Friday, RA chairman Cameron Clyne said it had to sack Israel Folau because sponsors made it clear they would have deserted the sporting body if it did not. The statements reek of the same incompetence that speaks to RA’s handling of this sorry saga.
A friend of mine is currently looking after his grandson for three weeks while the parents are away for work. He retrieved the slow cooker from the back of the pantry and started cooking hearty one pot wonders for his growing 10 year old grandson. Every couple of days, the family gets an email with a photo of the young chap sitting at the kitchen table with a rather ample plate of food in front of him. So far, we have seen plates with slow cooked lamb shanks in gravy with mashed spuds and veges; slow cooked corned silverside with all the trimmings, beef stews, soups – you name it.
The little guy was smiling broadly and ready to tuck in to the offerings before him.
However, over the weeks, I noticed that the smile and cheeky grin had become more forced and less enthusiastic. I wondered why.
He almost looked as though he was in dread.
When you cast your vote, you’re not just selecting a candidate; you’re choosing the kind…
167 hits
When news broke that Australia had declared war on New Zealand, most assumed it was…
281 hits
Beneath the swaying trees and the green grass of Norfolk Island lies a brutal chapter…
316 hits
In a world that seems determined to teach us to hate our countries, I remember…
320 hits
By Roderick (Whiskers) McNibble In a stunning turn of events, Peter “Cooker” Fookit - who…
366 hits
For nearly three decades, the Port Arthur Massacre has been remembered as Australia's darkest day…
527 hits
Who pays the Ferryman? In the old myths, no soul crossed the river Styx without…
303 hits
By Roderick (Whiskers) McNibble, Special Correspondent for Ratty News Roderick Whiskers McNibble here, tail fluffed…
358 hits
Each war seems to produce its own under-appreciated heroes who, for reasons that have nothing…
400 hits
Just before dawn on August 7, 1915, the men of the 8th and 10th Australian…
387 hits
It is not often that a hero can also be a larrikin and vice versa.…
350 hits
On ANZAC Day we remember the fallen, the brave, the heroic. But behind every name…
374 hits
Magic happens everywhere and goodness, wonder and delight can be found alive and well throughout…
169 hits
How many people around the world have been warning about the danger we are in? …
180 hits
Two names. Two battles. One legend. At Chunuk Bair and Lone Pine, ANZAC soldiers faced…
507 hits
It has been truly said that Australia arrived in Gallipoli as six separate States and…
375 hits
By Roderick (Whiskers) McNibble, Investigative Reporter Extraordinaire The Ratty News Foreign Desk | Special Report…
406 hits
There are men who live great adventures and there are men who write about them.…
418 hits
When life collapses and the weight of grief threatens to bury us, we have two…
421 hits
He was short, wiry, and came from the dusty outskirts of Clermont in rural Queensland.…
517 hits
As the sun rises on another ANZAC Day in less than two weeks, and an…
296 hits
Some memories shimmer in the mind like a heat haze, half mischief, half magic. This…
293 hits
For over five years now, this blog has grown into more than just a place…
292 hits
In a stunning turn of events, Roderick “Whiskers” McNibble - microphone-wielding rat and founding fur…
398 hits
How did it happen? How did a failed artist and fringe political agitator rise from…
343 hits
What happens when the battlefield goes silent....but the war doesn’t end? When soldiers come home,…
477 hits
John B. Calhoun’s “rat utopia” experiments of the 1960s, designed to be paradises with unlimited…
327 hits
Throughout history, religion has been hailed as a guiding light, a beacon of morality and…
379 hits
In a fast-changing Australia, where new cultures and identities weave fresh threads into our ever…
324 hits
When I was a young lass, I was a fencer. No, not the farming type…
338 hits
By Roderick (Whiskers) McNibble, Ratty News Investigative Correspondent Heard Island, Antarctica - A once-quiet expanse of…
486 hits
In a world obsessed with competition, the most powerful alliances are often overlooked, those between…
337 hits